Sales advisor to founder-led businesses

From traction to predictable revenue.

I help B2B founders turn early sales success into a repeatable growth engine, bringing the leadership, process and operating discipline needed to scale.

Book a conversation See how I help
25+years building B2B revenue teams
£10M+region built from zero
200%+regular team quota performances
£3.6Mrecord enterprise deal

How I help

Sales leadership built for the stage you are in.

Not another generic playbook. I work with founders and leadership teams to diagnose what is holding growth back, build the right commercial system and make it work in the real world.

01

Founder Sales Audit

A focused assessment of your sales engine, giving you a clear view of what is working, what is getting in the way and what to fix first.

  • ICP and proposition
  • Pipeline and conversion
  • Process, capability and priorities
02

Fractional VP Sales

Senior commercial leadership without the commitment of a full-time hire, combining strategic direction with hands-on execution.

  • Sales strategy and operating rhythm
  • Forecasting and deal inspection
  • Leadership team alignment
03

Build and Scale

The practical foundations for a sales team that can grow without relying on founder heroics or one exceptional salesperson.

  • Hiring and onboarding
  • Coaching and enablement
  • Repeatable GTM execution

A practical place to start

Your sales problem may not be the one you think it is.

More activity will not fix unclear positioning, weak qualification or a sales process built around hope. The Founder Sales Audit gives you an experienced, independent view of the whole system and a prioritised action plan.

Ask about the audit

What we examine

  1. Market, ICP and commercial proposition
  2. Pipeline creation and opportunity quality
  3. Discovery, qualification and sales process
  4. People, coaching and management cadence
  5. Forecast confidence and next-step priorities

How we work

Clarity first. Then focused execution.

The aim is not to create more sales theatre. It is to identify the few changes that will materially improve performance, then embed them into how the team works.

01

Diagnose

Find the real constraint using evidence from the market, pipeline, deals and team.

02

Design

Build a practical plan around your stage, buyers, people and commercial goals.

03

Embed

Work alongside the team until better habits, decisions and results become repeatable.

About Scott

Sales leader, builder and operator.

I have spent more than 25 years building and scaling B2B revenue organisations across EMEA, from zero-to-one go-to-market through to enterprise scale.

I have built teams from scratch, grown regional revenue from zero to more than £10 million, led teams beyond quota and closed complex, multi-million-pound enterprise deals.

My work combines board-level commercial thinking with the practical detail of hiring, coaching, pipeline creation, deal strategy and weekly execution.

AttentiveLed 11 AEs across EMEA to 116% quota, winning brands including M&S, Zara, H&M and Sports Direct.
Treasure DataBuilt the EMEA and India organisation from zero to 40 people and more than £10M annual revenue.
AdobeClosed the largest EMEA Advertising Cloud deal in company history. President's Club Winner.
FounderBuilt and exited multiple start-ups, with experience on both sides of the advisory table.

Start with a conversation

What is stopping your sales motion from becoming predictable?

If growth still depends on founder energy, inconsistent pipeline or a few heroic deals, let’s work out what needs to change.

Email Scott