Fractional Sales Expert for founder-led B2B businesses
I help founder-led B2B businesses with early traction build a repeatable sales engine, improve pipeline quality and scale without relying on the founder to close every important deal.
How I help
Not another generic playbook. I work with founders and leadership teams to diagnose what is holding growth back, build the right commercial system and make it work in the real world.
A focused assessment of your sales engine, giving you a clear view of what is working, what is getting in the way and what to fix first.
Outcome: clarity on the real constraint and a prioritised 90-day action plan.
Discuss a Founder Sales AuditSenior commercial leadership without the commitment of a full-time hire, combining strategic direction with hands-on execution.
Outcome: ongoing leadership, better forecasting, stronger coaching and clear commercial accountability.
Discuss Fractional VP SalesThe practical foundations for a sales team that can grow without relying on founder heroics or one exceptional salesperson.
Outcome: the people, onboarding and sales system needed to make growth more repeatable.
Discuss Build and ScaleWhen to bring me in
Sales still depends heavily on the founder.
Pipeline coverage looks better than pipeline quality.
Forecasts regularly move, slip or miss.
New hires struggle to replicate early success.
The team is busy, but performance remains inconsistent.
You need senior sales leadership but are not ready for a permanent VP Sales.
A practical place to start
More activity will not fix unclear positioning, weak qualification or a sales process built around hope. The Founder Sales Audit gives you an experienced, independent view of the whole system and a prioritised plan for what to fix first.
The review covers your market and proposition, pipeline, live opportunities, sales process, team capability, management cadence and forecast confidence.
A structured view of the strengths, risks and gaps across your sales engine.
A short list of the issues most likely to improve performance, based on what the evidence shows.
Clear actions, owners and measures that turn the findings into focused execution.
The exact scope and timing are agreed up front and shaped around the stage of your business, the evidence available and the decisions you need to make.
How we work
The aim is not to create more sales theatre. It is to identify the few changes that will materially improve performance, then embed them into how the team works.
Find the real constraint using evidence from the market, pipeline, deals and team.
Build a practical plan around your stage, buyers, people and commercial goals.
Work alongside the team until better habits, decisions and results become repeatable.
About Scott
I have spent more than 25 years building and scaling B2B revenue organisations across EMEA, from zero-to-one go-to-market through to enterprise scale.
I have built teams from scratch, grown regional revenue from zero to more than £10 million, led teams beyond quota and closed complex, multi-million-pound enterprise deals.
My work combines board-level commercial thinking with the practical detail of hiring, coaching, pipeline creation, deal strategy and weekly execution.
Start with a conversation
If growth still depends on founder energy, inconsistent pipeline or a few heroic deals, let’s work out what needs to change.
Book a 30-minute call