B2B technology and SaaS
Complex buying decisions, enterprise sales cycles and regional growth. My experience spans Adobe, Treasure Data, Attentive and early-stage AI business Kaizan.
Fit and experience
Who I work with
B2B businesses and PE/VC portfolio companies that need clearer sales leadership, stronger team capability or a more repeatable commercial operation.
Where my experience is most relevant
Agencies and service businesses
Selling expertise, winning larger accounts and building a clearer commercial approach. My background includes Bigmouthmedia and DigitasLBi.
Businesses changing their sales operation
An early commercial team, a growing regional operation or an established team that needs stronger process and leadership.
Private equity, venture capital and portfolio businesses
I work with investment firms and the businesses they back to identify commercial performance gaps, strengthen sales leadership and build repeatable sales operations.
Explore Portfolio SupportCommercial situations I can help with
- You have customers and an offer, but performance is too dependent on a few individuals.
- The team is busy and pipeline exists, but deals do not progress consistently.
- You need sales leadership while deciding the right longer-term structure.
- You are hiring sellers, entering a market or building a partner approach.
- Your growth ambitions require clearer management, forecasting and execution.
Finding the right fit
There is no single turnover threshold that determines whether this support is right. The more useful questions are what you sell, how buyers decide, who is in the team and what needs to change.
For a team needing full-time leadership and daily coverage, a permanent hire may be the right route. A defined audit or project can still help you prepare for that decision.
Compare Sales SupportWhere and how I work
I am based in Essex, with access to London, and can support businesses across the UK remotely or through an agreed mix of remote and on-site work. My career includes leading EMEA and India operations, bringing experience of regional market entry and cross-border enterprise selling.
On-site requirements, travel and working arrangements are agreed before the engagement begins.
Start with a conversation
Find the right support for your business
Whether you lead a B2B business or support a PE or VC portfolio, an initial conversation can clarify where a sales performance review, fractional leadership or practical transformation would help.
Book a 30-minute ConversationPrefer to explain your situation first? Send me an enquiry.